Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming services has esc

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